Meet the team

Located in the beautiful Staffordshire countryside, Veil & Vow is a quiet and quaint studio for brides to enjoy finding their dream dress with their loved ones. Though it officially opened in June 2022, the Veil & Vow Bridal Studio had been in the works since long before then. Here’s our story – a brief tale of family, passion, and of course, love!

The journey began when a 15 year old Lucy was hired by Susan at one of her businesses. From there ensued a love story; Lucy would eventually meet Susan’s son, fall in love, and marry him a few years later – much to Susan’s joy!

Throughout the years, Susan and Lucy shared a love of fashion – particularly wedding dresses – and joked for many years that they would one day open a bridal studio. This passion compounded at the time of Lucy’s wedding, when the pair became enamoured with the joy of finding a wedding dress.

Then lockdown hit, and with it, a change in attitude. Susan and Lucy decided it was time to stop procrastinating, stop joking around, and actually pursue their dream of opening a bridal studio.

A business plan was put in place by Lucy, and quite suddenly, the dream was becoming a reality. It was full steam ahead with laying the foundations for the business, which involved attending the London bridal fashion week, confirming designers, curating dresses, and most importantly, finding a premises.

The premises in question turned out to be a beautifully converted barn in the Needwood countryside. Spacious, serene, and surrounded by scenic roads and charming villages, there was no doubt this would be the perfect bridal sanctuary for Veil & Vow.

It would prove to be central to the luxury, relaxing experience that we are committed to providing. Thanks to its rural location and on-site parking, brides arrive feeling relaxed and ready to find their dream dress. Upon arrival, the bride and their entourage are greeted with warmth, bubbles, and of course a dazzling variety of designer dresses.